Why we collect personal information
Data collection helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
If you do not want baby gooroo to keep you up to date with the latest news and information on products and services, you can update your personal contact information and preferences and opt out of email notices.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you are participating in an online survey, registering your products, registering for a babygooroo.com user account, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and date of purchase; and information relating to a support or service issue. We collect information for market research purposes such as your occupation to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our website and Internet services are of most interest to them.
When we disclose your information
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
baby gooroo takes precautions including administrative, technical, and physical measures to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
Integrity of your personal information
baby gooroo has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by updating your account. You can also request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.
Cookies and other technologies
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users movements around the site and to gather demographic information about our user base as a whole. baby gooroo will not use the information collected to market directly to that person.
In some of our email messages we use a click-through URL linked to content on the baby gooroo website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
Our companywide commitment to your privacy
As we said, baby gooroo takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to baby gooroo employees and strictly enforce privacy safeguards within the company. In addition, baby gooroo supports industry initiatives such as the Online Privacy Alliance to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.
baby gooroo abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. You will find more information about the U.S. Department of Commerce Safe Harbor Program here.
baby gooroo’s website has links to the sites of other companies. baby gooroo is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
PO Box 501046
Atlanta, GA 31150-1046
Last updated March 3, 2016
© 2016 baby gooroo, inc.