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privacy policy

The baby gooroo privacy policy covers the use of personal information that may be collected by baby gooroo anytime you interact with baby gooroo, such as when you visit our website, when you purchase baby gooroo products and/or services, or when you call our sales associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at baby gooroo, and we go to great lengths to protect it.

Why we collect personal information
Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.

If you do not want baby gooroo to keep you up to date with baby gooroo news and the latest information on products and services, you can update your personal contact information and preferences and opt out of email notices.

What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you are participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and date of purchase; and information relating to a support or service issue. We collect information for market research purposes such as your occupation to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our website and Internet services are of most interest to them.

When we disclose your information
baby gooroo takes your privacy very seriously. Be assured that baby gooroo does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared with legal entities within the baby gooroo group who will safeguard it in accordance with baby gooroo’s privacy policy. There are also times when it may be advantageous for baby gooroo to make certain personal information about you available to companies that baby gooroo has a strategic relationship with or that perform work for baby gooroo to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with baby gooroo policies. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide feedback to improve our products and services, or access certain services, offers, and content on the babygooroo.com website.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information
baby gooroo takes precautions including administrative, technical, and physical measures to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

Integrity of your personal information
baby gooroo has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by updating your account. You can also request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.

Cookies and other technologies
As is standard practice on many corporate websites, baby gooroo website uses cookies and other technologies to help us understand which parts of our website are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users movements around the site and to gather demographic information about our user base as a whole. baby gooroo will not use the information collected to market directly to that person.

In some of our email messages we use a click-through URL linked to content on the baby gooroo website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

Our companywide commitment to your privacy
As we said, baby gooroo takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to baby gooroo employees and strictly enforce privacy safeguards within the company. In addition, baby gooroo supports industry initiatives such as the Online Privacy Alliance to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.

baby gooroo abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. You will find more information about the U.S. Department of Commerce Safe Harbor Program here.

baby gooroo’s website has links to the sites of other companies. baby gooroo is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

Privacy questions
If you have questions or concerns about baby gooroo’s Privacy Policy or data processing, please contact us via email at info@babygooroo.com or use the contact information below.

baby gooroo may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.

baby gooroo
12 Ball Creek Way
Atlanta, Georgia 30350-4402
(770) 913-9332

Last updated October 10, 2011
© 2011 baby gooroo, inc.

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