BABY GOOROO, INC.
JULY 2010 WRITING CONTEST
OFFICIAL RULES

These are the Official Rules (“Rules”) that govern how the Baby Gooroo, Inc. July 2010 Writing Contest (“Contest”) will operate. In these Rules, “we” “our” and “us” refer to Baby Gooroo, Inc. (“Sponsor”), the sponsor of the Contest. “You,” “your,” “yourself,” “I,” “me,” “entrant” and “my” refers to an eligible Contest entrant.

1. CONTEST DESCRIPTION: NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE OR IMPROVE YOUR CHANCE OF WINNING. This is a skill-based Contest. The object of this Contest is to tell us “Your Funniest Breastfeeding Experience” in 300 words or less for a chance to have your story published on babygooroo.com and receive a copy of the ninth edition of BREASTFEEDING: A Parent’s Guide (2010). For the purpose of this Contest, each email you create and submit in the Contest will be called “entry.” Entry eligibility will be determined using the criteria in Paragraph 5. All eligible entries received will be judged using the criteria in Paragraph 9, and the judges will select one (1) person who will receive the prize described.

2. SPONSOR: Baby Gooroo, Inc., 12 Ball Creek Way, Atlanta, Georgia 30350-4402 is the Sponsor of this Contest.

3. AGREEMENT TO OFFICIAL RULES: Participation in the Contest constitutes entrant’s full and unconditional agreement to and acceptance of these Rules. Sponsor has the sole right to decide all matters and disputes arising in any way from the Contest, and all of Sponsor’s decisions are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.

4. ENTRY PERIOD: The Contest starts at 12:01 AM EST on July 1, 2010 and ends at 11:59 PM EST July 22, 2010 (the “Entry Period”). Entries must be received within the Entry Period to be eligible. Entries submitted prior to or after the Entry Period will be disqualified.

5. ELIGIBILITY: You are eligible to enter this Contest if you meet the following requirements:

• You are a legal resident of the fifty (50) United States (excluding New York, Florida, Rhode Island, Arizona) or Washington, DC, and you are least eighteen (18) years of age or older at the time of entry; and
• You are NOT an employee, officer or director of Sponsor (or a member of their immediate family or household); and
• You are NOT involved in any part of the administration and execution of this Contest.

This Contest is subject to all federal, state and local laws and regulations. Some restrictions apply. Void outside the geographic area described above and wherever prohibited or restricted by law.

6. ELIGIBLE ENTRIES:
To be eligible for judging, an entry must meet the following content/technical requirements:

• Entry must be 300 words or less.
• Entry must be your funniest breastfeeding experience.
• Entry must not contain profanity.

In addition:

• Your entry must be your own original work; and
• Your entry cannot have been selected as a winner in any other contest; and
• You must have obtained any and all consents, approvals or licenses required for you to submit your entry; and
• Your entry must not otherwise violate the rights of any other person or company by using their trademarks, service marks, music, logos, names, likeness, images or any other proprietary right without their express written consent.

7. USE OF ENTRIES:
Other than what is set forth below, we are not claiming any ownership rights to your entry. However, by submitting your entry, you:

• Are granting us an irrevocable, royalty-free, worldwide right and license to: (i) use, review, assess, test and otherwise analyze your entry and all its content in connection with this Contest; and (ii) feature your entry and all its content in connection with this Contest in all media (now known or later developed) worldwide without limitation or additional compensation;
• Agree to sign any necessary documentation that may be required for us and our designees to make use of the rights you granted Sponsor in these Rules; • Understand and acknowledge that we may have developed or commissioned materials similar or identical to your submission and you waive any claims you may have resulting from any similarities to your entry;
• Understand that we cannot control the incoming information you will disclose to our representatives in the course of entering, or what our representatives will remember about your entry. You also understand that we will not restrict work assignments of representatives who have had access to your entry. By entering this Contest, you agree that use of information in our representatives’ unaided memories in the development or deployment of our products or services does not create liability for us under this agreement or copyright or trade secret law;
• Understand that you will not receive any compensation, royalties or credit for use of your entry, other than what is described in these Rules.
• Please note that following the end of this Contest your entry will be posted on a website selected by us for viewing by visitors to that website. We are not responsible for any unauthorized use of your entry by visitors to this website. While we reserve these rights, we are not obligated to use your entry for any purpose, even if it has been selected as a winning entry. If you do not want to grant us these rights to your entry, please do not enter this Contest.

8. HOW TO ENTER:

To submit your entry you must:
Email your entry to: contests@babygooroo.com

We will only accept one (1) entry per person and e-mail address. In other words, two people may not enter using the same email address – you each must enter using a unique email address. We are not responsible for entries that we do not receive for any reason, or for entries that we receive but are not decipherable for any reason.

We will automatically disqualify:

1. Any incomplete or illegible entry;
2. Any entries that we receive from you that are in excess of the entry limit described above; or
3. Any entry that contains content Sponsor believes, in its sole discretion, is illegal, inappropriate or violative of a third party’s rights, such as but not including, content that disparages or contains negative statements about Sponsor or about Sponsor’s competitors, false advertising claims, obscenity, profanity, discriminatory statements, illegal content, or content that violates a third party’s intellectual property or other proprietary rights.

By entering, you are signing up for the Baby Gooroo database to receive email updates for promotional offers, products and events. Such information shall be maintained in accordance with Baby Gooroo’s privacy policy which is described below.

No mechanical reproductions or facsimiles accepted. Sponsor is not responsible for misdirected, incomplete, lost, late or illegible entries, entries that do not comply with the Rules, technical, hardware or software failures of any kind, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions or other errors or problems which may limit a participant’s ability to participate in the Contest or damage to a user’s system as a result of participation in the Contest or downloading of any information necessary to participate in the Contest. False or deceptive entries or acts, as determined by Sponsor, will render the entrant ineligible. Sponsor reserves the right, in its sole discretion, to cancel or modify the Contest should any computer virus, malfunction or other cause beyond their control corrupt the administration, security or proper operation of the Contest. Entries will not be returned. All entries must be submitted in the name of an individual person, and prizes can only be awarded to the person whose name is on or corresponds to each winning entry.

9. HOW TO WIN:

A panel of judges will review all eligible entries received and select one (1) winner out of all eligible entries based upon the following criteria:

[50% -] Comedic Value;
[50% -] Originality

Additionally, you will receive extra points for the following:

1 point If you are a Facebook Fan
1 point If you suggest your friends become a fan of baby gooroo on Facebook
1 point If you are a follower on Twitter
1 point If you Retweet our contest post on Twitter

The decisions of these judges are final and binding. In the event of a tie between any eligible entries, the tie will be broken by an additional judge who will judge the tied entries based on the criteria listed above. If we do not receive a sufficient number of entries meeting the entry requirements, we may, at our discretion, select fewer than one finalist.

10. PRIZES: The winner will have their “funniest breastfeeding experience” published on babygooroo.com and receive a copy of the ninth edition of BREASTFEEDING: A Parent’s Guide (2010) with an approximate retail value of $12.50. We will only award one (1) prize per person. No substitution or transfer of prize(s) or cash redemptions permitted by winner. The Sponsor reserves the right to substitute a prize of like value in the event the described prize(s), or any portion thereof, are unavailable for any reason whatsoever. Unclaimed prizes may not be awarded. The potential winner may be required to sign an affidavit of eligibility and liability and publicity release forms, except where prohibited by law, prior to receiving the prize. Failure of the potential winner to timely return the required documents within the specified time period may cause the prize to be forfeited and awarded to an alternate as solely determined by Sponsor. Return of the prize or prize notification as undeliverable, or in the event the winner declines the prize, Sponsor may elect, at its sole discretion, to select an alternate winner from eligible entries. If no eligible potential winner can be identified after reasonable attempts, no prize will be awarded. Sponsor is not responsible for any damage to the prize sustained during shipping or product defects of any kind. The winner will be solely responsible for all taxes (including but not limited to federal, state, local and/or income) on the prize. Winner acknowledges and agrees that Sponsor will require winner’s social security number and other relevant information if the prize being awarded is valued at $600.00 or greater in order that Sponsor may comply with federal law.

11. NOTIFICATION:

On or around August 1, 2010, we, or a company acting under our authorization, will complete judging and one (1) potential winner will be determined based on the criteria stated above.

If you are a potential winner, we will notify you by sending a message to the e-mail address, the phone number or mailing address (if any) listed on your entry within one (1) day following the selection. If the notification that we send is returned as undeliverable, you are otherwise unreachable for any reason or you decline the prize, we may award the prize to an alternate randomly selected winner. If no eligible potential winner can be identified after reasonable attempts, no prize will be awarded.

If there is a dispute as to who is the potential winner, we will consider the potential winner to be the authorized account holder of the e-mail address used to enter the Contest, or the person residing at the mailing address listed on your mail-in entry.

If you are a potential winner, we may require you to sign an affidavit of eligibility, liability/publicity release and/or relevant tax forms. If you do not sign and return these required forms within the time period listed on the winner notification message, we may disqualify you and select an alternate randomly selected winner.

12. OTHER CONDITIONS, RELEASE AND LIMITATIONS OF LIABILITY: By entering the Contest, each entrant agrees (a) to the website’s Terms of Use and Privacy Policy, and (b) to release and hold harmless the Sponsor, and its officers, directors, employees, representatives, agents and shareholders, from and against any and all claims, causes of action, demands, losses or liabilities of any nature whatsoever which may result, directly or indirectly, in whole or part, from entrant’s participation in the Contest or with respect to the awarding, receipt, possession, use, misuse, sale or disposal of the prize or any part thereof. SPONSOR EXPRESSLY DISCLAIMS ANY RESPONSIBILITY OR LIABILITY FOR INJURY OR LOSS TO ANY PERSON OR PROPERTY RELATING TO THE DELIVERY AND/OR SUBSEQUENT USE OF THE PRIZE AWARDED. EACH ENTRANT ACKNOWLEDGES AND AGREES THAT SPONSOR HAS NOT MADE NOR IS IN ANY MANNER RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESS OR IMPLIED, IN FACT OR IN LAW, RELATIVE TO THE PRIZE (any any written warranty by the manufacturer concerning the prize will be provided along with the prize). Neither Sponsor nor any service providers are responsible for incorrect or inaccurate transcription of entry information, or for any human or other error, technical malfunctions, lost/delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any online service or website or to complete a telephone call or facsimile transaction, or any other error or malfunction, or late, lost or misdirected mail, or any injury or damage to participant’s or any other person’s computer related to or resulting from participation in this Contest. Except where legally prohibited, each winner grants to the Sponsor the right to use, reuse and license others to use winner’s name, state of residence, photograph and/or likeness, and any entry which has been submitted, for advertising, publicity, promotion, marketing and/or disclosure purposes in all media worldwide without limitation, further notice or additional compensation.

13. UNFORSEEN EVENTS: In the event more winner notifications are issued, or more winning prize claims are received, than the number of prizes set forth in these Rules due to computer, printing, seeding, human, or other error or problem, Sponsor may select an alternate winner to award the proper number of prizes as set forth in these Rules. In the event of sabotage, hacking, cheating, fraud, acts of God, computer virus or other events or causes beyond the Sponsor’s reasonable control, which corrupt the integrity, administration, security or proper operation of the Contest, Sponsor reserves the right, in its sole discretion, to cancel, change or suspend the Contest. In the event of cancellation, prizes will be awarded from among all eligible, non-suspect entries received prior to the event requiring such cancellation. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE, TAMPER WITH THE ENTRY PROCESS, OR OTHERWISE UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW. Further, we may ban such an individual from participating in any other further Contest, so please play fairly.

14. DISPUTES: Entrants agree that (a) any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the state of Georgia, USA; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest but in no event attorneys’ fees and costs; and (c) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to, punitive, incidental, indirect and consequential damages and any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of any Contest entrant and Sponsor, shall be governed by, and construed in accordance with the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules or provisions (whether of Georgia, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than Georgia. In any action brought to enforce the obligation or right of any party hereunder, they consent to personal jurisdiction and venue in any court of appropriate jurisdiction in the state and federal courts of Georgia, USA. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. If any such provision is determined to be invalid or otherwise unenforceable, these rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

15. PRIVACY STATEMENT: The information submitted will be available to Baby Gooroo, Inc. For more information on how this information may be used by Baby Gooroo, Inc, please read the Privacy Notice, which can be found at http://www.babygooroo.com/privacy-policy/. In addition, by submitting this information you agree that Baby Gooroo, Inc. may contact you from time to time regarding special offers and promotions it thinks may be of interest to you.

16. RULES AND RESULTS: To request a copy of these Rules or the names of the winners, send a self-addressed, stamped envelope to July 2010 Writing Contest Rules/Results, Baby Gooroo, Inc., 12 Ball Creek Way, Atlanta, Georgia 30350-4402. Requests for rules must be received by July 1, 2010 and requests for winners must be received by August 1, 2010.