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breastfeeding basics

You! Lingerie Signature You! Collection

Our Favorite Nursing Bras

The “perfect nursing bra” depends entirely upon the needs and preferences of the unique women who wear them. Here are 10 of our favorites... more

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How To “Win” At Breastfeeding

The weeks of pregnancy pass in a blur of excitement and preparation, anticipation and exhaustion, thoughts of “when my baby is born” and plans for “when I am a mother.” Your body grows and changes to support your baby-in-utero over... more

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What Are The Signs My Baby Is Hungry?

How can I tell when my breastfed baby is hungry and not just fussy for other reasons? more

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What Is Breast Crawl?

Will my baby instinctively know how to breastfeed when he is born? more

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Baby’s First Breastfeeding

You’ve read the books. You’ve watched the videos. You’ve attended the classes. You’ve anticipated and wondered: “Will I be able to breastfeed?” “Will it be painful?” “Will I make enough milk?” “What will I do if I can’t breastfeed?” Truthfully,... more

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Movie Review: Breastmilk

Breastmilk: The Movie is true to its title. This newly released documentary tackles nearly all of the most common breastfeeding concerns including skeptical hospital staff, low milk supply, inadequate baby’s weight gain, lack of support from partners, friends, and WIC staff,... more


Power Of Touch: 10 Benefits Of Skin-To-Skin

During pregnancy, babies are as close to their moms as they can be—getting warmth, food, protection, and oxygen from their mother’s body. Then, labor occurs and babies suddenly find themselves without immediate access to those essential needs. It is not... more

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20 Truths I Wish Someone Had Told Me About Breastfeeding

Here, breastfeeding moms tell us what they wish someone had told them about breastfeeding; plus tips from the gooroos (that’s us!) on how to overcome almost any breastfeeding challenge. Keep reading—we promise, the advice gained is worth your investment. 1.... more


True Or False? Breastfeeding Facts Revealed!

Unravel the common breastfeeding myths and discover what’s fact and what’s fiction. more


Do I Need To Wake My Baby To Breastfeed?

My sleepy newborn seldom wakes to breastfeed. Can I let him sleep or do I need to wake him every 2–3 hours day and night to eat? more