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breastfeeding basics

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Support For The Breastfeeding Journey

For many new parents, the days immediately following their baby’s birth seem like a blur of diapers, feedings, and sleep (or lack thereof). “Going out” can seem like a huge undertaking, and one that doesn’t happen much. But there’s one... more

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Antidote For Formula Advertising From UNICEF U.K.

Are you a nurse in need of an antidote for infant formula marketing? Are you a lactation consultant looking for a cure to blatant and subtle advertising practices that undermine breastfeeding? Here it is—just what the doctor ordered: A guide... more

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Fact Or Fiction? Breastfeeding Myths Revealed!

Unravel the common breastfeeding myths and discover what’s fact and what’s fiction. more

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Do I Need To Wake My Baby To Breastfeed?

My sleepy newborn seldom wakes to breastfeed. Can I let him sleep or do I need to wake him every 2–3 hours day and night to eat? more

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Open Arms—Or Open Nursery?

Should you welcome your baby into the world with open arms, or sequester him in a hospital nursery in the hours after birth? A trio of experts, on behalf of the Cochrane Collaborative, sought to answer this question. In particular,... more

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Test Your Breastfeeding IQ

With so much misinformation being circulated about breastfeeding, it’s often hard to separate fact from fiction. Put your breastfeeding knowledge to the test here. more

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You Can Count On It!

3—the number of days it takes for your baby’s poop to change from black and sticky to green or yellow 6—the number of wet diapers your baby should have by day 5 (a sign that your baby is getting enough... more

P&G First Kid/Second Kid Campaign

We’ve Come A Long Way Baby

Corporate social responsibility (and breastfeeding moms) just got a boost courtesy of Proctor & Gamble’s (P&G) First Kid/Second Kid campaign. Designed to highlight the confidence that comes with experience, the campaign uses real life situations to illustrate the differences between... more

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10 Breastfeeding Myths

“Breastfeeding is natural.” Sound familiar? If you assume that breastfeeding is natural, it doesn’t take a leap of faith to accept that breastfeeding must be easy. Why, then, do so many mothers describe breastfeeding as hard? In reality, making milk... more

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20 Years, 20 Tips

World Breastfeeding Week 2012 celebrates 20 years, and we give you 20 breastfeeding tips from mothers across the U.S. more