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breastfeeding basics

skin-to-skin_1

Power Of Touch: 10 Benefits Of Skin-To-Skin

During pregnancy, babies are as close to their moms as they can be—getting warmth, food, protection, and oxygen from their mother’s body. Then, labor occurs and babies suddenly find themselves without immediate access to those essential needs. It is not... more

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20 Truths I Wish Someone Had Told Me About Breastfeeding

Here, breastfeeding moms tell us what they wish someone had told them about breastfeeding; plus tips from the gooroos (that’s us!) on how to overcome almost any breastfeeding challenge. Keep reading—we promise, the advice gained is worth your investment. 1.... more

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True Or False? Breastfeeding Facts Revealed!

Unravel the common breastfeeding myths and discover what’s fact and what’s fiction. more

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Do I Need To Wake My Baby To Breastfeed?

My sleepy newborn seldom wakes to breastfeed. Can I let him sleep or do I need to wake him every 2–3 hours day and night to eat? more

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Open Arms—Or Open Nursery?

Should you welcome your baby into the world with open arms, or sequester him in a hospital nursery in the hours after birth? A trio of experts, on behalf of the Cochrane Collaborative, sought to answer this question. In particular,... more

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Test Your Breastfeeding IQ

With so much misinformation being circulated about breastfeeding, it’s often hard to separate fact from fiction. Put your breastfeeding knowledge to the test here. more

P&G First Kid/Second Kid Campaign

We’ve Come A Long Way Baby: Breastfeed Anywhere, Anytime

Corporate social responsibility (and breastfeeding moms) just got a boost courtesy of Proctor & Gamble’s (P&G) First Kid/Second Kid campaign. Designed to highlight the confidence that comes with experience, the campaign uses real life situations to illustrate the differences between... more

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10 Breastfeeding Myths

“Breastfeeding is natural.” Sound familiar? If you assume that breastfeeding is natural, it doesn’t take a leap of faith to accept that breastfeeding must be easy. Why, then, do so many mothers describe breastfeeding as hard? In reality, making milk... more

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20 Years, 20 Tips

World Breastfeeding Week 2012 celebrates 20 years, and we give you 20 breastfeeding tips from mothers across the U.S. more

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U.S. Ranks 25th In Best Places For Moms & Kids

USA! We’re number … 25? The United States moved up six spots from last year in Save the Children’s annual index of the best and worst places in the world for mothers and children, but it hardly seems like a... more