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Once your baby is born you may think the hard part is over. But the truth is that the hard part is just beginning. While a typical labor and birth can last 18 (or more) hours, parenting lasts 18 (or more) years! Unfortunately, nothing can prepare you fully for the days and weeks to come. While reading books on baby care can be helpful, there is no substitute for on-the-job training.

Many parents are surprised to find that the excitement and anticipation they felt during pregnancy are quickly replaced by fear and (sometimes) frustration. Even the most confident parents may begin to doubt their ability to care for their baby. The fact is, babies require a lot of work. While parenting is the most important job you will ever hold, it is most often the job for which you will have the least training. You will be required to work 24 hours a day, 7 days a week, 52 weeks a year—including weekends, nights, and holidays. There will be no benefits package—no pension plan, no paid vacation, no sick leave. There won’t even be a salary! The only compensation you will receive will be a smile, a laugh, a hug, a first word, a first step, a first tooth. And looking back in years to come, without reservation or hesitation, you would do it all again.

Cherish every moment!

Amy Spangler

meet us

We have an amazing team of gooroos—parents, health professionals, educators—with expertise in all things baby. We strive to provide content that is science-based, thoroughly researched, carefully balanced, informative, and sometimes entertaining—content that, above all, gives parents the knowledge and skill they need to become their baby’s gooroo.

We’re here to help, so please don’t hesitate to share your questions or concerns. If you leave your comment in the discussion section of an article, our writer will respond, or you can email Allison Micarelli-Sokoloff, site director,; Titania Jordan, community manager,; or Matthew Spangler, Head of Digital Product Development & Marketing,

For those of you who would like to know more about baby gooroo and how we got our start, please read the following message from our President and CEO, Amy Spangler, MN, RN, IBCLC, a world-renowned breastfeeding and child nutrition expert.


Amy Spangler



Welcome to baby gooroo!

As a Registered Nurse, International Board Certified Lactation Consultant, and parent educator, my career spans more than 40 years. (How is that possible?!) After earning a bachelor’s degree in nursing from The Ohio State University, I began my career as a staff nurse in labor and delivery. While pursuing my master’s degree in maternal and infant health at the University of Florida, I worked in an OB/GYN clinic, educating expectant and new parents about pregnancy, birth, and parenting. After relocating to Atlanta, Georgia in 1977, I served as perinatal education coordinator for an OB/GYN clinic for nearly 17 years. Currently, I am a member of the adjunct faculty at Emory University School of Nursing, where I have the privilege of working with future gooroos.

I have authored numerous articles published in medical journals, served as President of the International Lactation Consultant Association and Chair of the United States Breastfeeding Committee, where I helped draft important women’s health legislation. I have also worked as a consultant with the U.S. Department of Health and Human Services in advocating for breastfeeding awareness and education throughout the general population. I have been a commentator for breastfeeding education and public policy on various news programs, including 20/20Good Morning America, and ABC News Now. My most important role to date, however, has been as “Mom” to my two (now grown) sons and “Grandma” to my one and only grandson.

I am truly honored to be a gooroo. As President and CEO of baby gooroo, I have the distinct privilege of working with the entire gooroo team. I am confident that I have learned more from them than they have learned from me. We love what we do, and we do it, because parents, babies, and families are worth it!

Have general questions or comments for us? Please email us at

baby gooroo, inc.
PO Box 501046
Atlanta, GA 31150-1046
(770) 913-9332

Please review our Terms of Use here and our Privacy Policy here.

our mission

Our mission at is to give parents the knowledge, skill, and confidence they need to keep their babies healthy and safe. focuses on health, nutrition, and safety, with an emphasis on breastfeeding.

In an effort to meet the needs of all parents, provides a safe and secure space where parents can come with questions and leave with answers, confident in their ability to parent their children. At parents learn, teach, search, and share. Can’t find the answer to your question? Just ask a gooroo!

Our Mission



Throughout her 40-year career, baby gooroo president, Amy Spangler, MN, RN, IBCLC, has authored numerous highly regarded books on breastfeeding and lectured extensively on the health of mothers, babies, and families. Her first book, Breastfeeding, A Parent’s Guide, was released in 1985 and has sold over a million copies. In 2010, this all-inclusive guide was released in its 9th edition, staying true to the “keep it simple” philosophy that has helped make Spangler’s books and products so popular with parents and health professionals.

Buy a copy here.



Statistics show that few mothers breastfeed exclusively and even fewer breastfeed for an extended period of time. In an effort to help mothers understand that breastfeeding is the normal way to feed a baby and to highlight the importance of mother’s milk, baby gooroo produces educational materials that give parents the knowledge and the confidence they need to achieve their breastfeeding goals. In 2009, baby gooroo expanded its product line to include a variety of baby soft products, each imprinted with an original baby animal design and an important message supporting breastfeeding (“Mom’s milk keeps me a-float!”). Visit our store where you can order breastfeeding books, bookmarks, brochures, DVDs, and an assortment of baby soft items, such as caps, bibs, and burp cloths.