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Once your baby is born you may think the hard part is over. But the truth is that the hard part is just beginning. While a typical labor and birth can last 18 (or more) hours, parenting lasts 18 (or more) years! Unfortunately, nothing can prepare you fully for the days and weeks to come. While reading books on baby care can be helpful, there is no substitute for on-the-job training.

Many parents are surprised to find that the excitement and anticipation they felt during pregnancy are quickly replaced by fear and (sometimes) frustration. Even the most confident parents may begin to doubt their ability to care for their baby. The fact is, babies require a lot of work. While parenting is the most important job you will ever hold, it is most often the job for which you will have the least training. You will be required to work 24 hours a day, 7 days a week, 52 weeks a year—including weekends, nights, and holidays. There will be no benefits package—no pension plan, no paid vacation, no sick leave. There won’t even be a salary! The only compensation you will receive will be a smile, a laugh, a hug, a first word, a first step, a first tooth. And looking back in years to come, without reservation or hesitation, you would do it all again.

Cherish every moment!

Amy Spangler

meet us

We are gooroos—individuals with expertise in all things baby, especially breastfeeding. We give parents knowledge and skill so that they can become their baby’s gooroo. We love what we do, and we do it, because parents and babies are worth it!

Amy Spangler


Amy Spangler, MN, RN, IBCLC, is a world-renowned breastfeeding and child nutrition expert. A registered nurse as well as an International Board Certified Lactation Consultant, Spangler earned a bachelor’s degree in nursing from The Ohio State University and a master’s degree in maternal and infant health from the University of Florida. She has worked in labor and delivery departments and OB/GYN clinics, helping women through pregnancy, birth, and parenting. She has published articles in numerous medical journals. During her career, Spangler has served as the Chair of the United States Breastfeeding Committee, helping draft important legislation on women’s health, and has worked as a consultant with the U.S. Department of Health and Human Services to advocate for breastfeeding awareness and education among the general population. In 1996, Spangler was elected President of the International Lactation Consultant Association (ILCA) and served a three-year tenure. She has been a commentator for breastfeeding education and public policy on various news programs, including 20/20, Good Morning America, and ABC News Now. Amy and her husband, Dennis, are parents to two grown sons.

Have general questions or comments for us? Please email us at

baby gooroo, inc.
12 Ball Creek Way
Atlanta, GA 30350
(770) 913-9332

Please review our Terms of Use here and our Privacy Policy here.


Allison Micarelli-Sokoloff

Site Director


Titania Jordan

Community Manager


Matt Spangler

Head of Digital Product Development & Marketing

our mission

Our mission at is to give parents the knowledge, skill, and confidence they need to keep their babies healthy and safe. focuses on health, nutrition, and safety, with an emphasis on breastfeeding.

In an effort to meet the needs of all parents, provides a safe and secure space where parents can come with questions and leave with answers, confident in their ability to parent their children. At parents learn, teach, search, and share. Can’t find the answer to your question? Just ask a gooroo!

Our Mission



Throughout her 40-year career, baby gooroo president, Amy Spangler, MN, RN, IBCLC, has authored numerous highly regarded books on breastfeeding and lectured extensively on the health of mothers, babies, and families. Her first book, Breastfeeding, A Parent’s Guide, was released in 1985 and has sold over a million copies. In 2010, this all-inclusive guide was released in its 9th edition, staying true to the “keep it simple” philosophy that has helped make Spangler’s books and products so popular with parents and health professionals.

Buy a copy here.



Statistics show that few mothers breastfeed exclusively and even fewer breastfeed for an extended period of time. In an effort to help mothers understand that breastfeeding is the normal way to feed a baby and to highlight the importance of mother’s milk, baby gooroo produces educational materials that give parents the knowledge and the confidence they need to achieve their breastfeeding goals. In 2009, baby gooroo expanded its product line to include a variety of baby soft products, each imprinted with an original baby animal design and an important message supporting breastfeeding (“Mom’s milk keeps me a-float!”). Visit our store where you can order breastfeeding books, bookmarks, brochures, DVDs, and an assortment of baby soft items, such as caps, bibs, and burp cloths.