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Feeding Frenzy

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Got Breast Milk?

by Amy Spangler
December 23, 2008

If you think what’s commonly seen/done/discussed isn’t perceived as normal, consider the cesarean birth rate. With rates approaching 50 percent in some communities, the ‘normal’ way to give birth (vaginally) is becoming the exception and the ‘abnormal’ way to give birth (c-section) is becoming the norm.

Anyone with knowledge of human history knows that the ‘normal’ way to feed a baby is to breastfeed and the ‘abnormal’ way to feed a baby is with a formula-filled bottle. For centuries, breastfeeding ensured the survival of the species—it’s why you and I are here today. During the 1900s, as more mothers made the decision not to breastfeed (for more on why read, Don’t Kill Your Baby by Jacqueline Wolf), bottle-feeding became increasingly more common until eventually bottle-feeding was perceived as ‘normal’ and breastfeeding as uncommonly rare.

When everybody does something—it’s perceived as normal. It’s the ‘doing’ by the masses that causes cultural change. Enter Kelli Roman. In an effort to muster the masses and shift Facebook’s perception of breastfeeding, Roman started a group called Hey, Facebook, breastfeeding is not obscene! (Official Petition to Facebook). Her action was triggered by Facebook’s removal of an image of her breastfeeding her baby from her Facebook profile, without asking her permission. The result of Roman’s action can best be described as a ‘feeding frenzy.’ Over 60,000 mothers and fathers have joined to protest Facebook’s action. If you haven’t signed the petition yet, it’s not too late. On December 27, more than 60,000 women will replace their pictures on their Facebook profiles with pictures of breastfeeding mothers and babies.

Whether you agree or disagree with the protest, as a result of Facebook’s action, breastfeeding advocates worldwide are now united in a common purpose—ensuring that breastfeeding will be perceived as the ‘normal’ way to feed a baby, anytime, anywhere, anyplace, anyhow —even in your Facebook.

Breastfeeding will never be perceived as normal until it becomes common, and it will never be common as long as women are made to feel that they need to breastfeed out of the public eye. The discomfort people feel with breastfeeding is largely due to the fact that it is rarely seen. As a culture, we have allowed a normal, natural, human activity to be relegated to backrooms and bathrooms. The time to stand up is long overdue. I applaud the efforts of those on Facebook and proudly join them.

In case you missed it, Facebook spokesperson Barry Schnitt was quoted by UPI as saying, “These policies are designed to ensure Facebook remains a safe, secure, and trusted environment for all users, including the many children who use the site.”

If Schnitt is truly concerned about children, he’ll join the more than 60,000 women of Facebook who clearly understand that breastfeeding is all about children.

  • Larissa Halsell

    Here here!

  • http://www.lactationeducationconsultants.com Jan Barger

    Amy — fabulous! Thanks for printing this — and, can you please add it to Lactnet???

  • http://www.babygooroo.com Amy Spangler

    I would be happy to have the article shared on Lactnet or wherever. Please feel free to share it widely!

  • http://www.SallyWendkosOlds.com Sally Wendkos Olds

    Amy, I already joined the “Hey Facebook” group — and I’m trying to figure out which photo to post on Saturday, the day of the nurse-in. I do have an OLD photo of me nursing my first baby but the contrast is too strange! Then I have a wonderful Madonna & Child, and a 1998 New Yorker cover of a construction worker nursing her baby up on a girder — I don’t think The New Yorker would mind if I put it up for just a little while.

    Thanks for posting this great article — and have wonderful holidays!

    Sally

  • Heidi Green

    Amy, terrific piece! Sally, I’ve been trying to decide what pic to put up, too. I’m camera-leery, so I don’t know that I have one of myself breastfeeding. I was thinking of going the Madonna & Child route …

  • Ann Calandro

    Great job Amy! Facebook needs to wake up and realize that breastfeeding is about infant feeding- and it is not pornography.
    Have a great Christmas!
    Ann

  • Jean Ridler

    Wonderful piece! Merry Christmas.
    Jean (South Africa)

  • Sandey Stayanoff

    Hello from Panama……I joined that particular group on Facebook some time ago….I applaud your actions, Amy to bring it even more to the forefront….. the battle continues to this day to normalize the normal….I will pass this on to my breastfeeding Moms here in the tropics….
    Happy New Year to you! Miss you!
    Abrazos,
    Sandey

  • http://facebook.com georgette bartell

    It’s kind of neat to be putting up a picture of me nursing my son who is now also on facebook!

  • http://www.SallyWendkosOlds.com Sally Wendkos Olds

    Well, I did it! Yesterday, for the cyber nurse-in, I posted the only photo I have of me breastfeeding — 51 years ago — and its first public appearance. But — why not? The baby I was nursing is not on Facebook, but her 16-year-old daughter is! I’ve taken part in lots of protests for one cause or another, but this was the easiest and the most fun. Happy New Year!

  • Mary Overfield

    The formula manufacturers may have been able to sadly decimate the US National Breastfeeding Campaign, but they cannot block Facebook! Pass it on – everyone, Mary Overfield

  • Susan Taylor

    Way to go Amy! Excellent article. I was glad to be made aware of this.

    You, Kelli Roman, her baby and all who have posted their pictures on Facebook have made life in the New Year happier for mothers, babies, families and the world.

    Thank you.

    Susan Taylor

  • Mary Jo Williams

    Dear Amy,
    Thank you for letting people know. I work at a hospital that has a 98% breastfeeding rate. How interesting this will be to share! Happy New Year! Mary Jo Williams

  • http://www.everymother.org Cathy Carothers

    Woo hoo! Great article, Amy. I hope everyone will take part in this!

  • Glenda Dickerson

    Eloquent and on-target, as always!
    Glenda

  • teresa mccullen

    AMEN! again!

  • Maria Lennon

    This has certainly gotten the press! I shared your article in the winter issue of the CALCA newsletter. Hope I get to see you in Arizona later in the month!

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